Proposal templates
Free proposal templates for consulting, design, software and partnerships. Cover, approach and next steps included, and every page is editable before you send.
A proposal has one job: make the reader confident enough to say yes. That means a clear cover, the client's problem stated in their own terms, an approach they can follow, and a next step that is easy to take. The eight templates here cover the common shapes — consulting, brand design, partnership, software delivery, marketing services, funding, sales and events. Each starts from a different argument rather than a different colour.
See all 8 templates
- Consulting ProposalUse this templateLogo-branded 2–3 page proposal with TOC, approach and next steps.
- Brand Design ProposalPositioning-led proposal for identity and brand guidelines.
- Partnership ProposalMutual-benefit plan for co-marketing or JV partnerships.
- Software Project ProposalImplementation proposal for a software or platform build.
- Marketing Services ProposalChannel plan, deliverables and KPIs for a growth engagement.
- Funding / Grant ProposalStructured ask with outcomes for a grant or investment round.
- Sales / Deal ProposalConcise package offer for closing a recurring deal.
- Event / Sponsorship ProposalSponsorship package with exposure and deliverables.
Which one to pick
Start with consulting if you are selling expertise and time. Choose brand or software when the deliverable needs scoping. Use partnership when neither side is paying the other. Pick funding when the reader is a grant panel or investor, and event when you are asking for sponsorship.
Frequently asked questions
- How long should a proposal be?
- Two to three pages is usually right. Enough to show you understood the problem, short enough that a busy reader finishes it.
- Should I include pricing?
- Put the number where it answers a question rather than ends the conversation — usually after the approach, not on the cover.
- Can I reuse a proposal for a similar client?
- Reuse the structure, but rewrite the problem statement every time. The section that names the client's situation is the one that persuades.